Terms of Use

Operator and scope

AS′ PRIME is the website brand of A.S Prime FZE, registered in RAKEZ, Ras Al Khaimah, United Arab Emirates. These terms concern use of this portfolio and concept website. Applicable mandatory rights remain unaffected.

Information and services

The website introduces creative strategy, ideation and consultancy work. Its content is general information, not a binding quotation, promise of availability or guarantee of commercial results. A consulting engagement begins only under an agreed proposal or contract identifying the scope, deliverables, fees, payment terms, responsibilities and any execution arrangements.

The website does not accept payments, sell subscriptions or complete bookings. Engagement-specific cancellation, refund and payment terms belong in the relevant contract; no blanket refund policy is imposed by this portfolio.

Concepts, clients and attribution

Items labelled “Independent concept” or “Not produced” are speculative or unproduced ideas. Mockups and AI-generated environments do not establish that an event occurred, a placement ran or a partnership exists. References to brands, venues or platforms do not imply endorsement. Proposed outcomes are hypotheses, not achieved results. Selected-work descriptions identify the stated contribution and should not be interpreted as a claim to every aspect of a campaign.

Intellectual property

Rights in original site text, creative materials and design remain with A.S Prime FZE or their respective creators or licensors. Third-party names, trademarks, products and images remain the property of their owners. You may browse and refer to the site for evaluating the company’s work. Publication here does not grant permission to commercially reproduce, adapt or execute a concept, or to use third-party trademarks. Any licence or transfer of commissioned rights must be agreed in writing.

Responsible use

Do not attempt unauthorised access, interfere with the service, introduce malicious code, impersonate another person or use site materials unlawfully. Do not include sensitive personal information, confidential third-party information or content you have no right to share in a project brief.

The brief builder

The builder formats text on your device. Copying or downloading does not send an enquiry, reserve services or form a contract. You are responsible for reviewing the brief and choosing a recipient before sharing it. Information shared separately is subject to the applicable communication service and any agreed confidentiality terms.

External services and availability

External links and the hosting platform operate under their own terms and notices. We cannot guarantee their availability or content. The website may be changed, interrupted or withdrawn. We aim to describe work accurately, but materials may require correction or updating.

Responsibility and mandatory rights

Consider the context and limitations of illustrative concepts before relying on them for business decisions. Responsibility for any paid services is governed by the agreed engagement terms and applicable law. Nothing on this website excludes liability or rights that cannot lawfully be excluded, including applicable mandatory consumer protections.

Law and disputes

These website terms are governed by applicable UAE federal law and the laws applicable in Ras Al Khaimah. Any dispute is subject to the jurisdiction determined by applicable law, unless a valid separate agreement specifies otherwise. Please first raise concerns with the company representative where practical.

Contact and revisions

This is a private review version of the website. For a privacy request, accessibility issue or company enquiry, reply directly to the A.S Prime FZE representative who provided this preview. The dedicated public contact email and full registered correspondence address are awaiting confirmation and must be added before public launch. The brief builder does not submit requests.

Updates will be dated on this page. Separate signed agreements take precedence for their agreed subject matter.